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Be Ready for Performance Claims

Investors, be alert for the fact that things will look very different for fund performance once we close 2013. By December of this year, five-year calculations of fund performance will drop off the impact of 2008. We should expect that trailing fund results will suddenly look quite a bit better than they have for some time. There is nothing nefarious or illegal about the performance you will see, but remember to put those ads in context. Five years does not necessarily encompass a full market cycle.